Melbourne Royalty

Melbourne Royalty is a passion project founded on the desire to promote Melbourne’s movers and shakers in arts, music and culture. The creator wanted to launch a solid brand and platform for original storytelling, in a way that both secured an iconic spot in Melbourne’s tastemaker scene, plus the ability to grow with the content and develop over time. It’s currently one of the premium dynamic independent media outlets doing non advertorial interviews, and we are proud to have helped make this brand reality.

The Real Army was responsible for:

  • Business Development & Coaching  
  • Ideation & Mission Clarity
  • Brand Direction
  • Logo
  • Website Design
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